When Do You Apply by Email?
Most online job applications go through an ATS portal — you upload your CV to a form, fill in fields, and hit submit. But email applications still happen in several contexts:
- Small companies or startups that post email addresses in job listings
- Direct approaches to hiring managers (speculative applications)
- Roles advertised in specialist publications or industry newsletters
- Referral-based applications where someone has given you a direct contact
- Follow-up emails supplementing a portal submission
When you're applying by email, the email itself is your first impression — not just a carrier for your CV. The subject line, the opening, the tone, and the attachments all matter.
The Subject Line
The subject line determines whether your email gets opened. In a recruiter's inbox, a vague or unprofessional subject line is easy to overlook or deprioritise.
What works:
- "Application: [Job Title] — [Your Name]"
- "[Job Title] Application — [Your Name] — [Reference Number if given]"
- "Applying for [Job Title] — [Your Name]"
What doesn't work:
- "CV attached" — no context, no name, deprioritised
- "Job application" — too generic
- "Hi!" or "Following up" — inappropriate or confusing for a first contact
- Nothing in the subject line — guarantees low open rate
For speculative applications (not a specific listed role):
- "Speculative Application: [Job Function/Area] — [Your Name]"
- "[Area] Professional — Available for Opportunities — [Your Name]"
The Email Body
A job application email body should be short and professional. It is not a cover letter — it's a brief, compelling introduction that makes the reader want to open your CV and cover letter.
Structure:
1. Opening: who you are and what you're applying for (1 sentence)
2. Why you (the 1–2 most relevant qualifications or achievements) (2–3 sentences)
3. Why them (why this role and company specifically) (1–2 sentences)
4. Attachments note and call to action (1 sentence)
Example:
*"Dear [Name],
I'm writing to apply for the [Job Title] position advertised on [source].
I have [X] years of experience in [field], most recently at [Company] where I [key achievement]. My background in [specific skill] and track record in [relevant area] make me well-positioned for this role.
I'm particularly drawn to [Company]'s work on [specific initiative] and would welcome the opportunity to contribute to that.
I've attached my CV and cover letter. Please let me know if there's any additional information you'd find useful.
Kind regards,
[Your Name]
[Phone] | [LinkedIn]"*
Keep the body to under 200 words. The CV and cover letter do the heavy lifting — the email body opens the door.
While you're here
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Generate my cover letter — freeAttachments: CV, Cover Letter, and Formatting
File format: PDF is standard for CVs and cover letters. PDFs preserve formatting across devices and operating systems — Word documents can reformat unpredictably on different software versions.
File names: use professional, descriptive file names. "CV_JohnSmith_MarketingManager.pdf" is professional. "cv_final_FINAL_v3.pdf" is not. If applying for a specific role, include the role name: "JohnSmith_CV_SeniorDesigner_CompanyName.pdf"
What to attach:
- Your CV (always)
- Your cover letter (if you've written one — attach as a separate PDF, not pasted into the email body)
- A portfolio link in the email body if relevant (design, writing, development) — not as an attached file
File size: keep each file under 2MB. Oversized attachments can trigger spam filters or bounce from corporate email systems.
Confirm before sending: open each attachment in a fresh browser tab or device to verify it looks correct before sending. A corrupted or improperly formatted file is a surprisingly common problem.
Tone and Common Mistakes
Tone: professional and direct. Not overly formal ("I am writing to apply in a most humble manner to...") and not overly casual ("Hey, I saw your job and think I'd be great"). Treat it like a business email to someone you respect but haven't met.
Common mistakes:
- Using the wrong company name (happens when copying from a template)
- Misspelling the recipient's name
- Sending without the attachments — many email clients have a reminder feature; enable it
- Sending to the wrong person
- Including salary requests or requirements unprompted
- Writing a 500-word email body that duplicates the cover letter
- Using an unprofessional email address — "[firstname.lastname]@gmail.com" is fine; "partyanimal97@hotmail.com" is not
Before sending: re-read the email once out loud. This catches awkward phrasing and errors faster than silent reading. Check: recipient address, subject line, body, attachments, and that the company name is correct throughout.